#EXAMPLE OF LOGOS TV#

The only weakness can be seen in the lack of reliable sources. Moreover, it engenders a feeling of vulnerability by the economic crisis.

#EXAMPLE OF LOGOS TV#

In fact, numbers shown on the TV screen are very persuasive and, being used at the end of the reportage, effectively close the point.Ĭombination of ethos and pathos make this reportage look very persuasive and argumentative. That’s twice the rate of closures for the nation” (KABC 2009). According to this source “the state lost 122 of its 1500 dealerships last year, that’s up form 80 closures in 2007. For this reason spectators are provided with statistical data of California Car Dealer’s Association. When informing the audience about rather complicated issue it is not enough to use emotional appeal only. Asking ordinary customer’s opinion supports emotional appeal as, when sharing her thoughts about the problems woman is experiencing with her broken car, which needs to be changed, she complains about the economical problems. This statement emphasizes complexity of contemporary situation and the difficulties people involved in this kind of business are facing. Secondly, when interviewing another employee journalist says: “You look like you are just about on a verge of tears” (KABC 2009). Her comments about the current position of automobile stores are rather emotional than argumentative: “I’ve been on the business 20 years and have never seen this ever, and the way that it’s going in the economy I don’t foresee a lot of dealerships staying open” (KABC 2009). For instance, journalist interviews sales representative of the car dealer’s store, which is now unemployed. The use of pathos shows the vitality of the problem in this reportage. Journalist uses a combination of ethos and pathos to depict significance of the issue he is talking about. Entitled as “Tough Times for Car Dealers” this reportage describes the decline of the number of vehicles bought recently. Reportage conducted by Leo Stallworth for KABS addresses the shutdown of automobiles stores in California. Thus, the only credible source mentioned in the reportage is an article published by “Los Angeles Times”. Finally, journalist is addressing the issue, which is not even commented by the Police Department. These are some of the comments: “Everyone is talking about it, you know, its like talk of the town right now”, “Mainly I feel for the kid, I feel embracement for him, but I’m, you know, sad” (KTLA 2009). For instance, high school students’ comments do not even describe the issue directly. Though this reportage is supported by a variety of sources it lacks veracity. Secondly, reporter interviews high school students to get their comments about sexual harassment. Journalist uses a variety of sources to show the issue from different perspectives.

“… according to reports and, this is not confirmed by the LAPD, because they will not discuss this case, because it involves juveniles, but according to reports of “Los Angeles Times” …” (KTLA 2009). As the information reporter is talking about in not commented by LAPD, she is trying to give other sources to support her statements.

In fact, when journalist mentions concerns of the police about this issue, she is trying to say that was not an ordinary event. Despite of the fact this reportage is rather informative than persuasive, journalist uses ethos to emphasize reliability of the sources, records were taken from.Īt the beginning of the reportage Wendy Burch describes investigations conducted by school district and LAPD regarding sexual harassment. In order to give proper background of the investigation of the sexual harassment, Wendy Burch informs the audience about the date of the crime, the incident itself, and the investigation that was held, based on the evidence of the offence. Journalist uses ethical appeals to establish certain credibility about the issue she is talking about. The reportage, entitled “Hazing Scandal Rocks Taft High School”, which was held by Wendy Burch for KTLA channel, describes unlawful action of members of school volleyball team towards a freshman. I have chosen two local TV channels (KTLA, KABC) and one international source (BBC). In this research I will try to critically analyze four different news shows, appeals journalists use to convince the audience, and ways by which they obtain necessary effect. As television is the most popular way of mass communication, practice of different persuasive appeals during TV shows is essential. To affect person’s mind different techniques of convincing are used such as logos, ethos, and pathos. Mass media is considered to be the most effective method of influencing people’s perception.

Example of logos